SEO for Magento (MGO)

John Andrews  reviewed a PHP development book for Magento from an SEO perspective.  It seems like a good jump start for PHP developers looking to work with Magento. I wish he’d publish more specific details of SEO with Magento.

The first steps to optimizing Magento for search engines (making Magento SEO friendly) is to plan out your template use and your overall site design. The entire site must be search friendly, not just a list of specific aspects of Magento’s configuration. Sometimes the template has more to do with SEO success than any other factor.

If search engines do a perfect job, they read, understand, and index your entire site. When they do that, what they find is what is presented by your template. Why not prepare for the days when search engines are close to perfect? That is why Magento SEO starts with the template selection.

Magento URLs are search friendly but there is more you can do to make them search optimal. Perhaps “search optimal URLs for Magento” is a good article that needs to be written. Since Magento runs on a form of the Zend Framework, there are numerous options for implementing SEO friendly URLs.

I’m working with a pretty smart search engineoptimization consultant rightnow on this issue. The SEF URL part isn’t the highest priority right now, but it  is on the agenda. I’m learning alot abut how SEO works and it is different than I had thought.