How To Optimize Magento For Peak Performance
When the internet becomes busy, it naturally goes slow. When it is slow, most online buyers get frustrated and would most likely end the process. Perhaps, it could be rightfully said that slow internet and interface might be the culprit if and when e-commerce sites deteriorate.
To keep this from happening, e-commerce site owners find their own ways to optimize their website. Most often, a website’s performance is determined by a user’s internet speed. However, website operators themselves must do their jobs in making sure they optimize their e-commerce sites on their own.
When using Magento, there are specific steps and strategies you can utilize to make sure it maximizes its performance.
- In terms of hosting
- Make sure you host your e-commerce store where you mainly operate. This is very important. If you host it far from when your market is, the download and upload speed is already an obvious problem. The travel made by the internet signal could be a challenge to your buyers, most especially if they are the busy type.
- When you have customers from all over the world, it is best to use a CDN. It would take more effort, but at least you can be sure you can give them the pleasure of a seamless online transaction with you.
- Only install files you know you will use. In e-commerce, you can say ‘Less is more.’ Besides, what is the need of installing too many files on your server when you know it will not in any way improve your business? Remember this, if it doesn’t help, it doesn’t have to be there.
- Use a Magento-specialized server. This one is quite a given. When you use a generic server, there could be instances of non-match between systems. That will probably be a downfall, as online shoppers are proven to be easily frustrated with slow loading sites. When you utilize a VPS that is intended for Magento use, you can be sure it will work flawlessly.
- You don’t have to use too many external sources. It could appear impressive at first when you include feeds, images, etc. But in the long run, these things are what makes your site slow. This goes back to what we mentioned above, if you know it is not necessary, it does not have to be there.
- Always upgrade Magento. When you use an outdated version of your e-commerce platform, you should not expect it to work as it says it will. There is a reason why they develop updates every time. It is to improve your and your customer’s experience. Get rid of all the bugs, always check for upgrades, and really upgrade.
- Templates Optimization
- Image size should be optimized. This one is often overlooked, as we have the notion that when an image is at its highest resolution, it is good enough to be uploaded to market. While that one is true, it should be remembered that images to be uploaded in the web should be at least below 10kb. This will make it easier to load.
- Use PNG8 files. As much as you can, try not to use GIFs and JPGs. Also, make it a point to always check if an image uses transparency. Image compression is also a must when using it for branding.
- General Magento Optimization Tips and Tricks
- When looking for the best server to use, look for a big one that has been configured by a Magento specialist. It is much like in looking for a doctor, you look for whoever is the best in that field. Same goes for an e-commerce platform.
- Read reviews, weight out pros and cons, and really study the server options you have. Be objective, and choose a server that you know can please your clients.
- Make sure you use the latest PHP version. In software systems, being updated is the key. Older versions usually support a very limited number of applications. It will not be good for an online business to be operated by a platform with limited means. An updated version always works the best as compared the older ones.
- If you’re operating from a certain country but have managed to get clients from different parts of the globe, using a CDN such as Cloudflare is the best trick to remember. It will allow you to transcend barriers in internet travel, helping you get even more loyal patrons. CDNs help you optimize your website even when you operate it remotely, which is what e-commerce is all about.
- Make use of offsite Stats Trackers. A very good example is Google Analytics. Since analytics is something you cannot do without when operating an e-commerce store, you have to find a surefire way to use one without compromising the speed of your site.
- Always make sure the cache systems are enabled. Magento has a Cache Management System which ensures that temp files are deleted when they are no longer needed. This will save you time in clearing them yourself, and you can be sure your site’s system is always optimized.
- Check out Magento’s performance extensions. Since Magento is known for its vast selection of plugins to make an e-commerce store maximize its features, better make sure you try their performance extensions. There are reviews in each type. Research and then go from there.
Running and operating an online business requires researching and testing optimization tricks. Any website can perform at its best potentials when a user knows how to maximize its underlying features.
Be it a conventional business or an e-commerce site, any business needs attention and careful study. In order to make sure it will grow, it must continue to seek for ways to improve. Optimize it using tried and tested steps, and then take it from there. In doing so, you might even stumble upon techniques you can discover by yourself. Make it a learning experience, one your business can benefit from.